A Legacy of Brewing Excellence
Berdychivske, a Ukrainian beer with a rich 155-year history, has been a staple in the country's beverage landscape. Brewed in the heart of Berdychiv, this beer has captivated the taste buds of Ukrainians nationwide.
Addressing the Challenge of a Dated Identity
While Berdychivske's quality and flavor were undeniable, its visual identity had become outdated, failing to stand out in a crowded market. Despite its superior taste, the beer's packaging failed to capture the attention of consumers, leaving it unnoticed on store shelves.
A Bold Rebranding Strategy: Breaking the Mold
To address this challenge, a bold rebranding strategy was implemented. The focus shifted from traditional beer label elements like wheat stalks, hops imagery, and overflowing foam to a more unconventional approach.
The new Berdychivske labels broke away from industry norms, creating a unique and eye-catching aesthetic. The designs eschewed the typical beer imagery, instead opting for a more minimalist and sophisticated style.
The new Berdychivske labels broke away from industry norms, creating a unique and eye-catching aesthetic. The designs eschewed the typical beer imagery, instead opting for a more minimalist and sophisticated style.
Honoring the Heritage of Berdychiv
Recognizing the brewery's deep connection to the city of Berdychiv, the rebranding incorporated the town's coat of arms into the logo. The capital letter of the brand name was stylized to resemble the tower depicted on the coat of arms, reinforcing the beer's strong ties to its birthplace.
A Resounding Success: Enhanced Sales and Brand Recognition
The rebranding initiative proved to be a resounding success. Berdychivske's sales grew, and the beer's distinctive labels transformed it into a recognizable brand, effortlessly standing out on store shelves.
